PARKER HANNIFIN
Westwork has been responsible for close to 4000 jobs since 2014 for Parker Hannifin. This list grows on a daily basis. There have been several acquisitions over the years, and we have been their agency of record for the industrial filtration portion of the business.
2014-2016
Westwork was awarded the complete rebrand from the acquisition of GE’s Air Filtration business acquired by CLARCOR. The work included a full set of brand guidelines for several business units.
The first task was to build a cohesive look and feel across all CLARCOR Industrial Air sub-brands. With over 600 pieces of collateral to be rebranded, production was extremely efficient completing the initial phase in 5 months. The projects ranged from brochures to tradeshow exhibits. We continued to rebrand or build new pieces based on the guidelines.
We worked closely with the budget and gave updates on a daily basis as far as production, financials etc. We also built a system that would allow future pieces to be rebranded efficiently in the years to come.Westwork was awarded the complete rebrand from the acquisition of GE’s Air Filtration business acquired by CLARCOR. The work included a full set of brand guidelines for several business units.
2017-Present
In 2017, CLARCOR Industrial Air was acquired by Parker Hannifin. At this phase of the working relationship, our processes became even more efficient. We reduced rebranding production times by 45% compared to the initial rebrand project in 2014.
Over time, we worked on new technologies including 3D animations for the Industrial OEM Units. This also included the branding of Dusthog® and Smoghog® Collectors.
Our list of services provided has continued to grow across all media platforms including full advertising campaigns for both of the Industrial Aftermarket and OEM business units. The list of services provided has now surpassed simple production of business collateral. We now support all platforms of marketing from traditional print to full digital campaigns and eBrochures saving the trees and keeping costly reprints a thing of the past.
BHA® Wicked High Temp Filters
Video
In recent years we have produced many videos for Parker Hannifin. From promotional to educational, we have utilized the latest technology to accommodate fast turn-times, keeping budgets to a minimum and keeping the audience engaged.
Interactive Brochures
We have converted dozens of print pieces for Parker Hannifin. This unique medium utilizes an optimal user experience and combines content across multiple product lines. We have drastically reduced print costs for them on a consistent basis.
Exhibition
Parker Hannifin attends and hosts several conferences annually. From educational to promotional exhibits, we produce from small pop-ups to full 30’ booths. We work closely with their trade show vendors and take the headache out of production for Parker’s marketing team.
Ad Campaigns
Parker Hannifin advertises across all platforms. From messaging to placement, will strive to produce compelling ads that hit the target audience the first time. We also adhere to Parker’s detailed guidelines to ensure their brand is not compromised.
Collateral
Parker Hannifin also utilizes print for several of promotional and sales needs. We excel in finding ways to cut cost on traditional print and work with many vendors to make sure the budget is always met and production times are always on time.
Services Provided
Brand Identity
Print Design and Development
Video Production
Advertising Campaigns
Digital Media
Sales Collateral
Exhibition Displays